Why is it important to list your website in web directories? Web directories were hot before the advent of search engines. Previously, people go to these directories to find quality websites, a potential referring traffic for web masters. However, these days, search engines made it easier for internet users to find what they’re looking for; directories were forgotten since then, sadly, even by webmasters.
SEO giants have long been stressing about the importance of building inbound links through web directories. Submitting your site to good and high-PR directories is one way of getting quality links that are highly valued by the search engines. Web directories are mainly human edited, thus a website must pass a strict criteria to get listed, hence quality links are only listed. These links are search engine friendly. Since they are organized in highly focused categories making them an invaluable resource for search engines to measure the quality and the relevance of a website.
Web directories are, thus, important not because they give direct referral traffic, but because they are given importance by the search engines to qualify and rank web pages and determine their relevance.
However, the tedious job of manually submitting your website to high-ranked directories prevents most webmasters to utilize them. Most of directories require you to sign up prior to adding links as their way of preventing spam submissions. So, imagine how many sign up forms you have to fill to list your websites. Just the thought of it is already tiring and takes a hell lot of time!
Good thing there are available tools that can help webmasters to add their links to these directories. One of the great one I’ve tried is Directory Submitter. A great video tutorial was presented by Brad Callen, himself, the great man behind Directory Submitter is available here. It will teach you how to use Directory Submitter.
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I also use free software to submit my sites to directories and it really works well for them.